Gourmet Supermarket Print Ad

The launch print ads for Gourmet Supermarket. Gourmet Supermarket’s main customers are middle-class families and their first store located in the basement level of Lee Gardens Causeway Bay.

The visual idea came from when I went to the site for inspection, looking down from the upper level, I found that the customers were elegantly pushing the shopping carts, as if they were dancing. Lee Gardens is a fashionable shopping mall, so the concept of “Gourmet, where fashion meets food” came alive.