Fight Club HK Branding

Fight Club Hong Kong is a Muay Thai gym, and I have served them since they opened their first gym in Kowloon City. A few years ago, they planned to open a new boxing gym near the Tsuen Wan MTR station and they wanted to use a brand new image to attract more young people to participate in Muay Thai.

The shape and location of this new boxing gym are very unique. I propose to make good use of the outer wall of this building and make it a landmark in the local area.

I commissioned the Hong Kong street artist, Szabotage, to collaborate on the design of the building’s exterior. This design project has attracted a lot of responses on the Internet. People like to take pictures of the place and discuss it online. It has successfully attracted the attention of young people.

www.fightclubhk.com