iWhite Tooth Polisher Video

iWhite Tooth Polisher Video campaign.

In the initial advertising brief, iWhite was just another teeth whitening product, and we all know that it is not easy to stand out among those teeth whitening products that have been on the market for a long time.

After reading the product information provided by the client repeatedly, I found a way out!

This product is reported to be effective in removing a certain percentage of calculus! In the minds of consumers, the ability to remove calculus is equivalent to healthy teeth, stain removal and whitening, which need to be done by dental scaling in a dentist’s office.

So I called the client.

“Let’s create a brand new product category in the market!”

iWhite. Dental scaling at home!

There was a big hit in the market after the campaign launched, the sales were exceptional.